How does compensation affect other functional areas of human resource management?

Compensation is a key area of human resource management. HR is tasked with the responsibility of recruiting, training and hiring employees. They must factor the compensation within the available budget so that the can motivate and retain skilled workers besides hiring. Compensation is not a rigid decision that is affected by external forces such as…

The Product Life Cycle of Political Parties

Introduction Political marketing is the process whereby principles of marketing are applied in the political field. In a wide scope of definition, political marketing may be expressed as a strategic process whereby the voters and politicians are the main stakeholders (Joannis and Harris, p25). Politicians whose political parties are in power have the responsibility to…